LFT THE LBL is an online Lifestyle Fitness brand that is one of the first brands to focus on empowering men to do more about their mental health. We do this by spreading messages through our apparel and donating part of our proceedings to projects that we believe will make a difference in the local communities to aid mental and physical health.

All our apparel is printed here in the UK by Vektor using their eco-friendly water based inks, while we try to ensure our products are fair wear, also eco-friendly and not produced in sweatshops.